Television adverts and LGBT representation

The Gutsy Gay

Imagine the scenario … you are sat on the sofa with your partner, relaxing after a hard days work and watching some television. A typical evening for most, I would say. However, there is something about this evening that is different for members of the LGBT community. When we watch the television we see disproportionately fewer examples of our lifestyles and relationships, not just on programmes but also in television adverts. Most people would not notice this or, in many cases, see this as an issue. However, this lack of representation in advertisement can have a negative impact on our ability to feel fully integrated and respected in society.

On the occasions when LGBT relationships are portrayed in television adverts they can often lead to complaints. The third most complained about advert of 2016 was a Match.com advert in which a woman returns home to her female partner who removes…

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